Ashley DeLeon is a children's entertainment producer, performer, and media scholar. She conducted research on the evolving landscape of children's media in the age of streaming, accompanied by case studies that charted significant changes over the past two decades. Ashley received her B.A. in Media Studies, Journalism & Digital Arts with department honors in 2023. She is also a member of the Children's Media Association.
Her recent web-documentary, The Third Parent, is an exploration of children's television in the age of streaming and how the pervasiveness of social media has impacted parenting and the concept of childhood.
Ashley is currently employed at Songs for Littles LLC, which produces "Ms. Rachel– Baby Learning Videos & Toddler Learning Videos," the award-winning YouTube Kids channel that has accrued over 4 billion streams internationally and 6 million subscribers. Their content uses research-based modalities and educational standards to enhance speech development and social learning for babies, toddlers, and preschoolers.
Ashley has also received formal training in television and voice acting at the internationally acclaimed Susan Batson Studio in NYC, where she studied acting for preschool television and educational screenwriting.
Her additional film work is a traverse between unconventionality and investigative storytelling. Her credits include producing a short documentary feature about the diabetes epidemic among working-class communities in Upper Manhattan & The Bronx, and a short film about a musician's pursuit toward environmentalism after the pandemic. Both have been featured in international film festivals.
In the future, Ashley hopes to use her advocacy for media literacy, equity in childhood education, and safe screen use to teach children valuable skills through digital media. She anticipates a continued career in children's "edutainment," and looks forward to reformulating the blueprint of how we educate children in the digital age.